Health food is a mechanism regulator and nutritional supplement for human body. It contains a certain amount of functional ingredients, which can regulate the function of human body and has specific effects. Because health food is as mild and safe as ordinary food, with the development of social cognition and consumption level, health food is gradually being loved by the masses in today's society.
Seeing that the health food market has broad prospects and rich profits, some unscrupulous businesses, in order to make money, take advantage of the weakness that consumers do not understand the product situation to carry out false quality publicity and "slander" to mislead consumers. This has led to chaos in the health food market.
Take the emerging "star product" krill oil in the health care market as an example. At present, new brands in the krill oil industry at home and abroad are blooming everywhere. Some brand products are shoddy, falsely advertised and mislead consumers, resulting in frequent chaos, which puzzles consumers' correct purchase, and the damage to the brand and reputation of the krill oil and health food industry is also obvious.
What is krill oil? The natural "patron saint" of heart and brain health from Antarctica
Krill is an amazing number of small crustaceans. Its content of protein, vitamin A and astaxanthin is quite high, so people began to explore and use the value of krill as early as the last century. According to the industry analysis report, the market size of Antarctic krill has reached USD 530million and is expected to increase to USD 940million by 2026.
Today, Antarctic krill is not only a food source with high nutritional value. The Antarctic krill oil extracted from Antarctic krill contains marine phospholipids, phospholipid omega-3 (DHA and EPA), choline and astaxanthin, and its omega-3 exists in the form of phospholipids. Therefore, it is generally believed that the human utilization rate of omega-3 (DHA and EPA) of Antarctic krill oil will be very high, close to 100%, 3-5 times higher than that of traditional fish oil, and it is a natural upgrade of fish oil.
Both marine phospholipids and phospholipid omega-3 are essential nutrients for our human body, maintaining the healthy operation of various organs, and are internationally recognized cardiovascular and cerebrovascular health nutrients. Since Dr. dyerburg published relevant research reports in the lancet in 1971, there have been about 30000 papers on the impact of marine phospholipid omega- 3 on a variety of diseases and health conditions, and about 3200 relevant clinical studies have been carried out, and the relevant studies are still increasing. Studies have shown that, as the best supplement to marine phospholipids and phospholipid omega-3, Antarctic krill oil has multiple benefits, such as regulating blood lipid status, protecting heart health, improving brain cognitive function, improving knee pain, protecting skin, delaying aging, etc.
False ones are emerging one after another. What are the characteristics of low-end krill oil?
Although it has rich efficacy and is popular in Europe and America, krill oil is still a new food in China, with low consumer awareness and immature product quality system, which makes the domestic krill oil food mixed and uneven. At present, there are three common types of krill oil in China:
01 "gel candy" category
Limited by the Chinese food catalogue, some domestic businesses will add sugar, soybean oil, fish oil and even artificial colors to krill oil products. The category can only be called "gel candy". At the same time, due to the limited technical level of krill fishing, production and processing technology, the quality of krill oil can not be guaranteed. Therefore, buying irregular products can not be beneficial to health, but eating too much will bring other hazards.
02 camouflage imported products
Some businesses export the low-quality krill oil produced in China to foreign countries, and then transport it to China after simple processing. It is falsely called "foreign import", which is called "false foreign brand" krill oil in the market.
03 krill oil produced by low quality trawling
Part of krill oil comes from small manufacturers and is caught by a backward single trawl. Krill is enzymolysis when it comes to water. The content of nutrients is low, and the content of phospholipids is less than 40%; Moreover, it often adopts backward extraction process, with high content of harmful substances, dark color and fishy taste, so it is often "packaged" again for sale.
Two looks, one smell, everything. There are "tricks" for the identification of krill oil
In order to guide industry self-discipline and protect consumers' rights and interests, some leading enterprises and brands in the industry have begun to explore the establishment of a public welfare product quality standard system. In order to better serve users, Vik, an international medical nutrition brand trusted by users, has innovatively released the "grading pyramid of krill oil". At present, the grading pyramid of krill oil is a relatively recognized standard in the industry. It identifies and grades krill oil from the aspects of color, content and taste, providing a set of professional and effective solutions for consumers to correctly select high-quality krill oil.
First look at the color of krill oil: high quality krill oil is ruby red, pure and crystal clear. The poor krill oil is dark and dark. It is very likely that the artificial astaxanthin is added or the pigment is added to cover up the impurities.
Second, look at the content of ingredients: the content of marine phospholipids in high-quality krill oil is more than 40%, which can be determined by looking at the content of phospholipids in the product label. Regular krill oil brands will clearly indicate the content of krill oil in the label. Taking one 500mg krill oil as an example, the content of phospholipids in high-quality krill oil is 280mg, and the nutritional ratio of phospholipids is 56%.
The third smell: the high-quality krill oil has a faint smell of fresh krill without fishy smell / peculiar smell, while other oils have a fishy smell caused by obvious corruption and impurities.
Fourth, cut the skin bag to see the oil halo: the high-quality krill oil is extruded thick, not easy to spread, and there is no oil halo at the edge; The inferior krill oil is diluted unevenly, easy to diffuse, drops on the paper quickly flow away, and the edge immediately shows an oil halo.
Antarctic phosphorus krill oil is rich in marine phospholipids, phospholipid omega-3 (DHA and EPA), choline, astaxanthin and other nutritional elements, and has good beneficial effects on cardiovascular, cerebrovascular, eyes and joints. Therefore, it sells well in the international market and has given birth to well-known international brands such as Vik. Vik is an international medical nutrition brand trusted by users. Adhering to the brand concept of "medical nutrition, science and health" for many years, Vik is committed to providing consumers with medical grade and functional dietary nutrition supplements, nutrients and functional foods represented by marine phospholipid pure Antarctic krill oil.
As a star product in the current krill oil market, Vik marine phosphatide pure Antarctic krill oil relies on the core nutrition of marine phosphatide, bright ruby appearance, rich, fresh and fragrant taste without fishiness, and the quality of orivo "100% pure krill oil certification", eco harvesting pure Antarctic live krill fishing, flexitech fresh extraction and so on. The whole production chain from Antarctic fishing to production is fully controlled, and the products are 100% traceable from Antarctic Ocean to shelf, It has become a marine phospholipid pure krill oil product favored by consumers. For this reason, according to the big data of tmall's business consultant, the sales volume of Vik pure Antarctic krill oil far exceeds that of other brands, ranking the first in the sales volume of tmall krill oil category. (data from tmall business consultant 2021-2022)
It is believed that in the near future, high-quality health food represented by marine phospholipid pure Antarctic krill oil will also frequently appear in the vision of the domestic people and enter the "shopping basket" of consumers. However, in view of the uneven quality of health care products, it is suggested that when purchasing health care products such as krill oil, we should carefully identify them, and select high-volume brands and leading companies' products in the industry through "two looks, one smell, everything" and other methods, so as to obtain safe and effective nutritional supplements and better protect our health.
March 23, 2022 source: caixun.com