To help consumers' health upgrade, VIK promotes the "medical nutrition" strategy

For a long time, Chinese people have paid more attention to health and health preservation. After a "surprise attack" in a special period, the demand for health consumption has exploded. Dietary supplements have been included in the Chinese diet list as the "fourth meal". How to get a safer health experience and how to get efficient nutritional supplements, many consumers are tirelessly looking for better answers. At the same time, in order to meet this huge and upgraded market demand, VIK chose to make a forward-looking layout through the "medical nutrition" strategy.

Actively promote "medical nutrition" and drive new healthy consumption with marine phospholipid pure krill oil

Since the 1980s, with the development of productivity and consumption, the dietary quality of Chinese residents has been generally improved, and the nutritional status has been fundamentally improved. However, too much is not enough. Unreasonable dietary habits and excessive fat intake have caused a series of negative effects. According to the China cardiovascular health and disease report, there are 330million people suffering from cardiovascular diseases in China, which is the highest mortality rate among residents.

When it comes to dietary supplements related to cardiovascular and cerebrovascular health, many people choose fish oil. But for a long time, fish oil has been criticized because of its single nutrient composition, low absorption rate and bad smell. With the progress of research in medicine and nutrition, Antarctic krill oil, which is more easily absorbed than fish oil, has more comprehensive components and has been clinically verified, has begun to come into the view of consumers.

As the name suggests, Antarctic krill oil is extracted from Antarctic krill and is rich in marine phospholipids, phospholipid omega-3 (DHA and EPA) unsaturated fatty acids, choline and astaxanthin. Marine phospholipids and omega-3 unsaturated fatty acids are internationally recognized cardiovascular and cerebrovascular health nutrients with excellent effects in heart health care; Choline can nourish the nervous system and improve cognitive function; Astaxanthin, as a natural antioxidant, has the ability of scavenging free radicals and anti-aging. Moreover, the marine phospholipids in Antarctic krill oil have the characteristics of "hydrophilic + lipophilic", and the bioavailability is as high as 98%, which is 3~5 times that of fish oil. Therefore, Antarctic krill oil is known as the "natural upgraded substitute of fish oil".

Insight into such cardiovascular health pain points of consumers. Taking the opportunity of upgrading the consumption of fish oil omega-3 products, VIK continuously drives the expansion of new consumption of cardiovascular health through high-quality pure Antarctic krill oil, and uses consumption to strengthen national health awareness.

Compared with other krill oil products, VIK pure Antarctic krill oil has pure nutrition and high content, which is the main reason for its recognition. As a star product in the current krill oil market, VIK pure Antarctic krill oil relies on leading technologies such as eco harvesting pure Antarctic live krill fishing and flexitech fresh extraction. It has bright red appearance and mellow smell. It has won many international honors such as orivo "100% pure krill oil certification" and "annual reputation product". It can be traced from Antarctic fishing to processing. It has become a marine phospholipid pure krill oil product favored by consumers. For this reason, according to the big data of tmall's business consultant, the sales volume of VIK pure Antarctic krill oil far exceeds that of other brands, ranking the first in the sales volume of tmall krill oil category. (data from tmall business consultant 2021-2022)

Layout of Oceania medical nutrition research center to help consumers live a high-quality and healthy life

Nowadays, the medical nutrition with both safety and efficacy represented by marine phospholipid pure krill oil has become the focus of consumers' attention. The products segmented for people and pain points are becoming more and more scientific and technological. VIK brand takes advantage of the trend, relies on its own strong resources and scientific research advantages, speeds up the global layout of the scientific and technological research center, and constantly develops a series of health products such as marine phospholipid.

On February 25 this year, the inauguration ceremony of "Oceania medical nutrition research center" was solemnly held in Auckland, New Zealand. Yaoli, R & D Manager of the research center, Trevor Lawrence omelvena, chief nutritionist and other representatives attended the event and held the unveiling ceremony.

The "Oceania medical nutrition research center" has chosen to be established in New Zealand, the world's recognized "green kingdom". Relying on Antarctic biological resources, with the development of marine lipids as the core, it has cooperated with international scientific research and medical institutions in the establishment and research and development of medical and nutritional health management models and precision scientific nutrition programs, and has made continuous breakthroughs in the direction of medical and effective dietary supplements, To meet the global demand for clinical treatment and clinical nutrition of medical nutritional lipid products.

As an international medical nutrition brand trusted by users, VIK brand has adhered to the development concept of "health of medical nutrition science and technology" for many years. By exploring natural resources such as Antarctic krill oil and adopting innovative technology, VIK has transformed natural nutrients into medical nutritional dietary supplements, and captured many public praise with complete categories, international quality, safety and reliability. In the future, VIK will rely on the layout of global scientific research centers such as Oceania medical nutrition research center, continue to develop natural, safe, medical nutrition and professional and effective nutrition products, accurately customize the "fourth meal" nutrition for more consumers, provide consumers with truly "natural, safe, healthy and effective" nutrition and health support such as marine phospholipid pure krill oil, and meet the needs of various consumer groups for high-quality health products, Create a high-quality and healthy life for more users.

Source: dazhong.com

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